Fresh Social Media
Creating Content for Waikato Locals - Purpose Fill Waste Management
Brief: Paul and Anne’s goal is to make Purpose Fill the best Waste Management business in New Zealand.
They’re already providing high quality services, at great prices, and with excellent customer service, but struggle finding time to keep their Social Media at the standard they want.
After already doing some work on www.purposefill.co.nz Anne asked me about helping here too and I was excited to with the opportunity!
*Purpose Fill Owners Paul & Anne with Truck Driver Glen
*Social Media Research & Post Creation
Process: First I researched local competitors, similar international companies, adjacent businesses and other brands with great social media. I also dug into the Purpose Fill website and all content already online around their services and brand.
Then I did a ride along photography/videography session with one of their friendly truck drivers.
This gave me a base of knowledge and content to create NEW posts which would:
- Give Purpose Fill a professional online presence.
- Indirectly show they are credible, responsive, reliable and value their customers.
- Advertise products and services simply with clear next steps and calls to action.
Posts were created with a mix of Adobe Suite products and Figma before being uploaded to the company google drive, drafted & scheduled on their Meta Social Media account after review.
*Social Media Research & Post Creation
Process: First I researched local competitors, similar international companies, adjacent businesses and other brands with great social media. I also dug into the Purpose Fill website and all content already online around their services and brand.
Then I did a ride along photography/videography session with one of their friendly truck drivers.
This gave me a base of knowledge and content to create NEW posts which would:
- Give Purpose Fill a professional online presence.
- Indirectly show they are credible, responsive, reliable and value their customers.
- Advertise products and services simply with clear next steps and calls to action.
Posts were created with a mix of Adobe Suite products and Figma before being uploaded to the company google drive, drafted & scheduled on their Meta Social Media account after review.
Initial Results:
- 9 Photo/Carousal Posts
- 4 Reel Posts
- 111 Likes/Reactions
- 555 Average reel view count
- 4631 Unique views (reach)
- Increased Content Interaction rate by 83.5%
